Products with sustainability claim on-pack accounted for 16.6% of the market in 2018. They increased share from 14.3% in 2013, delivered nearly $114 billion in sales, up 29% from 2013.
Most important, products marketed as sustainable grew 5.6 times faster than those that were not. In more than 90% of the CPG categories, sustainability-marketed products grew faster than their conventional counterparts.
But is sustainability just limited to product manufacturing, marketing, and branding? Here are some key points.