Products with sustainability claim on-pack accounted for 16.6% of the market in 2018. They increased share from 14.3% in 2013, delivered nearly $114 billion in sales, up 29% from 2013. Most important, products marketed as sustainable grew 5.6 times faster than those that were not. In more than 90% of the CPG categories, sustainability-marketed products grew faster than their conventional counterparts. But is sustainability just limited to product manufacturing, marketing, and branding? Here are some key points.
The biofertilizers market is estimated to be valued at USD 2.3 billion in 2020 and projected to reach USD 3.9 billion by 2025, recording a CAGR of 11.6% during the forecast period. The market is driven primarily by the increasing organic farmland as well as the rising acceptance of biofertilizers among farmers. Can India aim to be a significant market driver?
I started looking for ways to deal effectively with the problem of solid waste in India, and I found that REVERSE LOGISTICS is the missing part of the puzzle. There were another few parts scattered on the desk! Let's see if we can complete the picture with APPROACH 2Cs and 15Rs.
Plastic recycling is necessary to reduce its entry into the ocean. This post is an interesting story about Indian entrepreneurs recycling plastics and construction waste. Sharang Ambadkar & Varad Tole produced tiles from plastic and demolition tiles. Heat resistance up to 150 ° C, skid-proof design and recycle power up to 3 times! These features add value to innovation and open up endless opportunities!
We read a lot about smart cities, the Government's vision, companies' contributions, and components involved. But do we focus on, how smart citizens and professionals can help ' making' smart cities?. The post is based on research material available. Revisiting our responsibilities is a need.